Understand consumer behavior and measure brand value through the eyes of the consumer.
Make data driven choices
Use survey research to assess NPS, customer satisfaction, competitors, catchment areas and more.
In scalable platforms with easy access
Our platform is easy to roll out in multiple countries and is easy to use.
Competitor landscape is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.
Catchment is defined as the area from which the company attract a populatoin that uses its services.
Insights within your ‘catchment area’ can be helpful to optimize your outdoor advertising, folder drops and give you insights in possible new store locations.
Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.
You only have to ask your customers one question: “How likely is it that you would recommend our company to a friend or colleague?” The more “promoters” your company has, the bigger its growth.
Customer satisfaction on store level
Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.
The Basebuilder research platform allows you to drill down on satisfaction on store level, so you can compare the overall satisfaction ratio over a longer period of time.
What can you expect?
In this demo we discuss:
How the technology works
How Basebuilder Research helps you to stimulate or improve a customer friendly culture
Your challenges and how we can help to solve them
Our coaching services and how we can help you from A to Z
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